Captivating name for CDM?

Captivating name for CDM?

I am heads down on my next book, which is a book on the power of the conceptual data model. The book is written for business managers and business analysts, and I therefore hesitate to use the term “conceptual data model”. Years ago, I’ve called this model a Subject Area Model (SAM), but I’m no longer crazy about this name. I’ve thought of calling it a “business data model”, but not sure if this does it either.

Any thoughts on what to call this model to make it captivating to the business?


  1. Bert 3 months ago

    I use the term domain model these days to steer clear from conceptual/logical/essential naming debates.
    Or business domain model.

  2. Howard Diesel 3 months ago

    Once or twice I have referred to it as a Business Context Model.

  3. Ray D 3 months ago


    It seems that (Entities/ Subject Areas/ Domains*) are almost interchangeable terms these days. If one is doing high level data classification work, not logical data modeling, I suggest using the term Enterprise Conceptual Data Model.

    And split the model into two sections:

    Core Business Entities
    – entities which are foundational to achieving the vision and goals of the business (the core), and as such are populated as the core business functions run
    – examples: Clients, Products, Accounts, Client Service Teams, Transactions/Services, …

    Business Support Entities
    – entities which must be populated to enable all of the “supporting” functions to run
    – examples: Human Resources, Marketing, Financials, Vendors, …

  4. Steven Tuften 3 months ago

    Hi Steve,
    Semantic Data Model ??

  5. Manon 3 months ago

    I think the word Data is mandatory.
    Business Data Model: Get the big picture of your organization!

  6. James Lee 3 months ago

    I like Business Data Model (though at my company we use Conceptual Data Model) as it clearly calls out that this is a business view of the data.. We tried to use the Domain terminology for a bit, but got wrapped around the axle differentiating “data domains” from the domains we defined via “Domain Driven Design”, which is more about the software. So, I’ve been avoided using “domain” when speaking about data.

    I have reverted back to “(data) subject areas” and define the Conceptual Model as the collection of and relationships between the subject areas that are of importance to the business.

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