Captivating name for CDM?

Captivating name for CDM?

I am heads down on my next book, which is a book on the power of the conceptual data model. The book is written for business managers and business analysts, and I therefore hesitate to use the term “conceptual data model”. Years ago, I’ve called this model a Subject Area Model (SAM), but I’m no longer crazy about this name. I’ve thought of calling it a “business data model”, but not sure if this does it either.

Any thoughts on what to call this model to make it captivating to the business?